Mumbai, India, 2025: Silver Denims has officially entered the Mumbai market, offering a new perspective on modern jewellery shopping. The brand combines Paris-designed craftsmanship, Indian artistry and a one-hour delivery commitment on a platform built for today’s new age jewellery consumers. Shoppers can browse the complete collection at  silverdenims.com, where Silver Denims showcases minimal, premium and everyday wearable jewellery created for those who value global design with a touch of local warmth.

Silver Denims is co-founded by Paris-born designer Maris Levine, who identified a growing demand among Indian consumers for jewellery that feels international yet remains affordable and practical. Maris partnered with an Indian co-founder to build a brand that blends European design sensibilities with India’s long-standing jewellery heritage. This vision gives Silver Denims a character that feels both contemporary and familiar. The overall creative direction is guided by Maison Luvine, a Paris-based creative studio recognised for its clean, artistic and timeless visual approach, which influences the brand identity across all collections.

A key highlight of the Mumbai launch is the one-hour delivery service. Silver Denims introduces a new level of speed and convenience that is rare in the jewellery retail space. Customers can place an order on  silverdenims.com and receive their jewellery at their doorstep within just one hour. This service is ideal for last-minute gifting, event styling, celebrations or moments when premium jewellery is needed without long shipping waits. The brand focuses on delivering a shopping experience that is smooth, fast and customer-friendly.

Silver Denims has launched with a range of exclusive limited collections, each crafted in carefully controlled quantities. This approach ensures that every design remains distinctive and special. Customers are able to purchase jewellery that is not mass-produced, allowing them to express individuality and personal style. The inspiration behind this design philosophy is detailed on the brand’s blog at silverdenims.com/blogs/news/silver-denims-a-new-jewellery-startup-redefining-everyday-luxury, where readers can explore the concept of everyday luxury and understand the brand’s focus on limited edition jewellery.

Every collection showcases a refined blend of Parisian design aesthetics and Indian craftsmanship. The jewellery is defined by clean silhouettes, gentle contours and modern textures that pair effortlessly with both traditional attire and contemporary fashion. Comfort is a major focus, allowing the pieces to be worn daily without feeling excessive. The craftsmanship story and the integration of Paris-inspired design with Indian techniques are further explained at silverdenims.com/blogs/news/paris-design-meets-indian-craftsmanship-at-silver-denims, highlighting how the brand unites two creative worlds.

Through its Mumbai launch, Silver Denims aims to reshape how young India shops for jewellery. The brand appeals to customers seeking premium yet accessible designs, exclusivity without the complexity of high luxury, and convenience without sacrificing aesthetics. The mix of Paris-influenced design, limited collections and a one-hour delivery model positions Silver Denims as a notable name in India’s expanding affordable luxury jewellery segment.

Looking ahead, the brand plans to extend its fast delivery service to additional metro cities. Silver Denims also plans to roll out new jewellery collections throughout the year, ensuring the catalogue stays fresh and aligned with global trends. The long-term vision is to offer a jewellery experience that is simple, stylish and accessible through  silverdenims.com, while continuing to celebrate craftsmanship and individuality.

For media enquiries:
Silver Denims Team
Email: hey@silverdenims.com